22: Analisis Pengelolaan Ruang Usaha Food And Beverages Di Bandara Kualanamu Berdasarkan Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen

Analisis Pengelolaan Ruang Usaha Food And Beverages Di Bandara Kualanamu Berdasarkan
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen

Di Bandara Polonia Medan
Wisnu Budi Setianto, Darwin Sitompul, Irwan Djanahar
Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Sumatera Utara

Abstract

 Potential food and beverage that gave the huge contribution substantially between different types of businesses in Polonia airport is not optimal , because the amount of food and beverage area located Polonia Airport less than other types of business space . The purpose of this study is to determine the most dominant factor influencing purchasing decisions in the area of ​​food and beverages at Polonia Airport and provide recommendations to improve procurement in the area of ​​food and beverages in Kualanamu .

This type of research in this study is a correlational type . The sample in this study is the buyer who makes a purchase in the purchase of food and beverages area at Polonia Airport . Data were analyzed with multiple regression analysis . The results showed 48.6 % of purchase decisions in the area of food and beverage service facilities Polonia influenced by physical factors , the price , location and service , while 51.4 % influenced by other factors not examined in this study .

 Keyword : Physical Factor, Price, Location, Service, Purchase Decisions

Analisis Pengelolaan Ruang Usaha Food And Beverages Di Bandara Kualanamu Berdasarkan Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Di Bandara Polonia Medan

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